123 The grand-scheme thinking of a real estate mogul.
導向成功的金玉良言 --- 成功秘碼 109 條
Be extra careful with riches you are about to procure, for like untamed horses, they could twist free of your grasp with the slightest mishandling. Only when you handle them with care will they safely land in your pocket.
Setbacks and losses can rob some investors of their confidence and direction. Instead of holding, they want to “cut their losses” and pull out. That’s the real reason they lose money.
「有些投資人碰到一點挫折，一點損失，就失去了方寸 ，失去了自信心 。沉不住氣急著做「止損」退場的動作，這就是你真正賠錢的原因。」
Those who lack the confidence and persistence to hold out till the end will ultimately be left with nothing but failures.
「許多人「功虧一簣」就是輸在信心動搖，沒有堅持到底 ， 輸在子彈用盡，晚節不保 。」
An army cannot engage in battle without first having ample supplies. By the same token, one should never venture to invest unless he holds enough capital to do so.
In life, it is not the progress, but the outcome of a struggle that matters. Similarly, in investment temporary gains and losses are irrelevant as long as the investment turns out to be a successful one in the end.
「在人的一生中，奮鬥的過程並不是很重要，而結果 ( 結局 )才是最重要的 。同樣地，在我們投資的過程中，一時的「賺賠」並不是很重要，而最終投資的目的與結果才是最重要的 。」
Obsession with short term gains will only sabotage the investment’s long term profitability: opportunists don’t make good investors precisely because they cannot tell the difference between the two.
「許多人太重視投資的過程 ( 即短期獲利 ) ，而失去了最終的結局 ( 即長期獲利 )。「投機」與「投資」不同，就在於「短期獲利」與「長期獲利」之不同。」
Enriching your own knowledge in economics and finance is a prerequisite to investment success.
「 投資成功的首要條件是充實自己的財經知識 與 金融知識。」
No investment is risk-free, but educating yourself in finance prior to investing can considerably reduce the possibility of failure.
It is highly risky for those ignorant in economics and finance to become investors, for they will be blindly following other people’s lead.
Make sure your investment choices are based on your knowledge of finance, the economy, and politics, so that you can be reasonably confident of your own judgment. It is the only viable way to lower investment risks.
「降低投資的風險，就是要用自己的財經知識 、 金融知識、政治知識做出理智判斷，謹慎投資。」
Opportunists only care about the short-term fluctuations of the housing market, while wise investors are more interested in whether the property has long-term profitability.
「投機者 ，只專注於房價的短期波動 。投資者，則專注於一旦長期擁有房地產是否能帶來利潤。」
Always have the big picture in mind. Focus on the long-term profitability of investment projects, and never be obsessed with short-term gains.
「要專心專業，眼光要放遠。專注於投資項目的未來性 與 長期的獲利。而不要在乎眼前的短利與小利。」
Invest only in real estate projects with the greatest potential for growth, which are most likely to stay profitable.
Invest only in properties built in prime locations with the best growth potential in order to bring you the highest return.
「投資房地產要選擇最好的地段，最有前景，最有發展性的房地產來投資，像這樣的投資，才會為你帶來巨額利潤 ( 錢途 ) 。」
Only engage in long-term investments, never mettle with short-term opportunistic maneuvers.
Only long-term investments can withstand market fluctuations. Patience will bring you the ultimate prize.
If you only focus on short-term gains, you will be short-sighted and oblivious to future trends; your judgment will be prone to errors, compromising your overall investment strategies.
Investing is very much the same as fishing—to catch a big load, you need a long fishing rod and a sizable lure.
For your real estate investments to be successful, you have to let go of any concern for small, short-term gains, but set your sight on bigger targets. To invest in real estate, if you are not willing to put in a fortune, you can’t expect to get much in return.
In making a real estate investment, your decisions must be swift, and you must be willing to take immediate action, otherwise your plans are no more than mere fantasies and daydreams.
Investing in real estate is all about taking action; whether you are seeking education on finance, gathering funds for your investments, choosing what to invest in, or developing new property, you need to take hold of any opportunity that comes your way, and be decisive in your actions: otherwise your plans are nothing but talk.
Investors need to have the big picture in mind, and never act irrationally or on blind impulse chasing the market in every direction.
「投資的眼光要看的遠 ，不可有追漲殺跌的急躁行為 ，不可出現不理性的愚蠢行動。」
Following the market might yield some small, immediate gains, but investments like this always end in failure.
The value of a house is a tangible thing. As long as the population keeps growing, real estate prices will also keep growing with time—just like a piece of antique.
「房價是有形有體真實物體的價值 ，它是看得著摸得到的東西。 只要城市人口一直在增加，房價就像古董一樣 ，握有的時間越長久就越值錢。」
Real estate investors must be patient, for the longer you own it the more profitable it becomes. You can’t benefit in real estate from frequent buying and selling.
Real estate investments should never be guided by sheer luck, personal preferences, popularity, or the current market. It must follow rational thinking.
「房地產的投資不能跟著運氣走 ，喜好走 ，人氣走 ，市場走 ，投資一定要跟著知識與理性走。」
A real estate investor’s judgment should not be affected by emotions or personal preferences. Investments should be just that—an investment. Investors must be rational, and should refrain from copying what everyone else seems to be doing at the moment.
To invest in real estate, you need to have strength and endurance. You can’t treat it like guerrilla warfare. Instead, prepare to be in for the long haul.
In real estate investing, you can’t do a “hit and run” like your’re fighting a guerrilla battle, but rather it demands a long-term commitment. It is a competition of skills, wits, persistence, time, and money. Whoever lasts longer is the winner.
「投資房地產不宜打游擊戰 「賺了錢就跑」。投資房地產是一個「持久戰」 比的是智慧 、耐力 、時間 、財力 與 實力 。誰能堅持到底 ，誰就是嬴家。」
Carefully manage your real estate investments the way an entrepreneur would manage his business, not as an opportunistic gambler who sees nothing but immediate gains and losses.
「要像企業家經營企業一樣 ，要用心去經營你的房地產投資 ，而不是像睹徒那樣投機，只顧眼前短暫的嬴虧。」
If you’re starting to invest in real estate, know that it is foolish and unrealistic to expect to see a profit right away.
Real estate investments take time and nurturing, much like how you can’t command a newborn baby to grow up overnight.
「投資房地產需要有時間去培養它，就像小孩子的長大一樣 ，是慢慢成長的。你不可能叫嬰孩一夕長大 ，那是做不到的。 」
A journey of a thousand miles begins with a single step. It takes time for your real estate investment to grow and your long-term profit to accumulate.
Don’t go into a battle if you can’t be sure of winning. Likewise, without 100% certainty and preparation, don’t rush into an investment.
「不打沒把握的戰 ，沒有十足準備與把握 ，就不要投資。」
Do your research before investing in anything. Fully investigate every facet of the project in question: its plans, designs, functionalities, relevant regulations, market trend, funds, marketing, and risks. Don’t make a move without 100% certainty and preparation.
「投資前要做好準備功課。把投資項目中的計劃、設計、用途、法規、市場、資金、行銷、風險等 ，全部調查清楚，沒有十足準備與把握 ，就不要去投資。」
Investment is never about luck; an investor needs to be capable, work hard, and always be eager to learn.
Whenever you come across something you don’t understand, take the time to study it. The success of your real estate investment is not up to God but your own hard work and skills.
「碰到不懂的東西，就要下功夫去研究，弄清楚再下手 。投資房地產不是「靠天吃飯」一切的成敗要靠自己的努力和實力 。」
Don’t let your fear of risks turn you away from becoming a real estate investor; face it instead.
Only when you possess sufficient financial and real estate knowledge can you avoid some common mistakes and lower the risk of failure in your investment.
「只有你具備了足夠的財經 與 房地產知識之後 ，你才可能避免錯誤的發生，降低你投資失敗的風險。」
Reading more will not only enrich your academic knowledge, it can also help you avoid making mistakes and lower your investment risk.
「多讀書，除了可以豐富你的 ( 學經歷 )知識之外 ，還可以幫助你避免發生錯誤，降低你投資失敗的風險。」
There are four different ways to manage investment risks: avoidance, reduction, transfer, and acceptance.
「要預防投資風險的發生 , 可以採取規避、 降低 、移轉 及 接受這四種手段來進行風險管理。」
Only invest in areas you’re familiar with.
You should not invest in an area unfamiliar to you for it’s easier to fall victim to scams.
Before investing in real estate, get as much data on it as you can from local government agencies, so that you won’t be tricked or scammed.
The secret to real estate investment is to precisely select the right property.
「投資房地產的訣竅 ，就是精準選擇到 一個對的地產。」
Selecting the right property is the key factor in a successful real estate investment.
A property with potential for growth will not only allow you to profit but also set the foundation for your success as a real estate investor.
「一個有發展有潛力的地產 ，才可以讓你賺錢， 並借此奠定好你成功的基礎。」
The secret about real estate investment is choosing properties that are near major freeways and cities with a fast growing population.
In order to raise a pondful of fish, you must first maintain good quality water. Fish can’t live in stagnant water. It takes fresh, clean water to yield healthy, active fish.
If you want your property value to grow, you must first make sure the neighborhood is a popular one.
The more populated a neighborhood is, the greater the demand there is for housing, and thus a better market. A hot market equates to more profit for you.
It is wise to invest in properties near major city roadways, subway and train stations.
Don’t worry about whether the housing market is declining at the moment, or if the economy is in recession, or what the experts are predicting. The only things you need to focus on are whether your properties are easily accessible by means of public roadways and transit systems, and whether or not they are located within a region with foreseeable population growth in the near future.
「不理會房價漲跌， 不擔心經濟變化，不相信專家預測 ，你只要重視交通要道或捷運、地鐵、高鐵出入口，人口流動量與人口增長的速度。」
When investing in real estate, what matters is urbanization of the region in question and population growth. Short-term fluctuations of housing prices and the state of the economy are inconsequential in the long run.
「投資房地產要注重人口流動 與 人口增長 ，短期的房價漲跌 ，經濟興衰並不重要。」
Keep an eye on city development plans, especially the construction of new urban public transportation hubs, such as docks, airports, bridges, roads, railways, and subway routes—these are elements that will have a definitive impact on population migration in the future, as well as the real estate market in the region.
「要關注新的都市計劃、新的城鎮開發、新的商場港口 、飛機場 、橋樑 、道路、高鐵，捷運出口的興建很重要 ，因為它們必會影響將來人口移動 與 房地產的漲跌。」
Unless you’re prepared for a commitment lasting at least 7 years, you shouldn’t even consider investing in a piece of property.
Consider it a long-term possession if you want to turn a real profit with your real estate investments.
Profitability of real estate investment is governed by supply and demand, which in turn is decided by population growth and the employment rate.
Population growth takes time, and so it takes years for real estate investment to become profitable. It is exactly for this reason that the longer you own a property the more valuable it becomes.
「人口的聚集 (成長 ) 是需要很長的時間，房地產的利潤是由時間累積成的。因此擁有房地產的時間愈長 ，則房地產的增值率就愈大。」
Real estate is an example of fixed assets, meaning it is time consuming to buy and sell real estate; therefore, it is a bad choice as a short-term profit generator.
「房地產是一種固定資產 ( 其買賣流通性特別慢 ) ，所以不能用來做為短期炒作的工具。」
Low liquidity is one of the characteristics of real estate, unlike cash or stocks, therefore real estate is not suited for turning a quick profit.
「房地產流通性慢， 比不上現金 或 股票流通性來的快，所以不宜用來做為「炒作的工具 或 對象。」
Real estate transactions are complicated and time-consuming, and a lot of regulations are to be followed; it is simply not suitable for short-term flipping.
Anyone in the know will tell you that long-term profitability for a real estate investment will always exceed short-term gains.
Your property value will no doubt go up over time, unless you failed to find the right location and timing. The longer you own a property the more profitable it becomes.
As a real estate investor, you have to be prepared the possibility of losing money. Make sure you have enough funds to hold out in times of recession, so that however the market fluctuates, you’ll remain standing.
「任何投資都有盈虧 ，事前做好盈虧的心理準備，平時培養好抵抗賠錢的實力 ，這樣才能在房價的波動中立於不敗之地。」
Don’t bite off more than you can chew. While it is common practice to take out loans from banks when purchasing real estate, make sure you have sufficient income to pay them back.
「 有多少能力，做多少事」凡事不可勉強急躁 。買房地產時，固然你可以向銀行借錢 ，但也不要超過你的償債能力。」
When the real estate market is booming, don’t get over-excited. When it tanks, don’t get too depressed either. Always keep some funds on the side for emergency use. Never purchase a property with zero-down mortgage, because it can ruin you if the market ever drops.
「房價大漲時不興奮 、不得意忘形。大跌時不心焦 、不憂慮 ，永遠保留一份實力 做為周轉應急之用 才是上上策。切忌用零頭款去買房子，萬一房價下跌，你就慘了。」
Those who are easily agitated and prone to panic do not make good investors. If you can clear your mind, find composure, and remain unfazed in times of change and uncertainty, then you may count yourself a decent investor.
「浮躁易怒 ，情緒不安定的人不適合做投資 。要提高修養 ，安靜自己。 經得起盈虧考驗 ，看破世局變化，常常保持平靜安穩 ，這樣的人才適合做投資。」
Investment must be guided by reason requiring careful planning, detailed strategies, a clear goal, ample preparation, and strict discipline. Investment is not a game of brute force, for the lack of reason often results in irreparable mistakes.
「投資要理性、要有計劃、有謀略、有目標 、有實力 、有準備、有節制。投資不可衝動莽撞 ，失去理性，以致於犯下無可彌補的錯誤。」
Any investment might end up being a failure, but even as failure it serves as a value lesson. We must learn from our mistakes then move on, instead of losing our confidence to invest ever again.
「投資難免有失敗， 失敗是最好的教訓 。我們可以借此次的失敗得到成長，而不是被失敗所擊倒 ，失去我們對投資的信心。」
Success is built on failures. Only those who can remain standing after failing again and again, and manage to learn from their own mistakes will ultimately find success.
「失敗是成功之母」經得起失敗的人才是英雄。能從失敗中得到教訓的人，才能取得成功 。唯有經得起多次失敗 ，最後成功的人才是英雄。」
An investor must stay true to his own principles, and not be easily swayed by market movements.
Educate yourself, and make sure you have a firm grip on the latest news about the market and government policies; be able to analyze the situation at hand for yourself, so that it is always you, not the market, who decides what your next move is.
「掌握知識 、掌握資訊、掌握政冶動向 ，慎思明辨 ，你不要隨市場波動胡亂起舞 。」
As long as you are convinced that the properties you own are of top quality, do not doubt their eventual profitability no matter how much the market price fluctuates. Have faith and hold on till the end, and you will end up a winner.
「只要你擁有的是一個好的資產，不管市場價格如何上下波動 ，都不要懷疑 ，只要相信自己堅持到底，你一定是一個嬴家。」
Real estate investors must restrain themselves from giving in to panic and impatience. They must learn to control their greed and desires.
「投資房地產不要心情浮躁患得患失 。要控制自己的貪婪 與 慾望。」
Two of the most destructive human weaknesses are greed and delusion. The deluded and greedy always seek ways to make a profit without hard work, and tend to bet their future on, say, winning the lottery.
「人性的弱點就是「貪婪 」與 「異想天開」 。人人想意外之財，人人想中彩券大獎。」
Real estate investments will not make you rich over-night; they take time to become truly profitable. Know that it will ultimately be rewarding, but you have to make up your mind to invest first. Don’t get impatient because of your greed.
「房地產投資不是一觸可得 ，它是長期獲利而不是一夕暴利。你要先有投資 ， 然後才會有收獲 。你不可揠苗助長 貪婪過度 。」
Being overly greedy will lead to agitation and hysteria, which is why you have to control your greed and desires— it’s the first step towards becoming a successful real estate investor.
「貪婪過度才會導致你患得患失 ，心情不安，所以控制自己的貪婪 與 慾望 ，才是房地產投資成功的第一步。」
The first investment rule of thumb is to “never make mistakes, and never lose money.” The second rule is to not forget the first rule.
Keep learning about new things to add to your knowledge base and your experience, so that you won’t be tricked too easily and make mistakes that can be easily avoided.
「多學習，多接觸新事務，多增加新知識 ，避免上當 ，避免自己犯下錯誤。」
Being cautious is not the same thing as being a coward, and courage isn’t about using brute force.
Knowledge about the economy and politics can lower the chances of your investment ending up a failure.
It takes intelligence for a man to decide to invest in real estate, but intelligence alone cannot guarantee success.
The smartest and most capable people are often prone to irrational investment behaviors in order to save face and conceal their weaknesses, making them poor investors. Their supposedly smart maneuvers only end up losing them money.
「智商高能力強的人，往往高傲自負極愛面子 ，為了逞強 ，為了掩飾自己的弱點，他們會做出不理智的投資行為，卻是弄巧成拙遭受損失 ，最後成為輸家。」
Never pretend to know everything about what lies beyond your expertise. For a business you are unfamiliar with, you should humble yourself to consult experts in that field. Don’t let your pride in your own intellect be your own downfall.
「隔行如隔山。 對自己 不懂的事業 ，最好還是要「不恥下問」虛心求教專家比較好，免得聰明反被聰明被誤。」
Train to become a real estate business owner, not a mere opportunist.
A real estate business owner is a man destined to become wealthy. He won’t just sit around waiting for the land value to rise, but instead take matters into his own hand, turning wasted lands into farms and houses. He will create something out of nothing, including his own fortune.
「一個好的房地產的經營者是一個能夠創造財富的人。他可使荒地變良田 ，從無變有蓋出許多建築物，創造出財富利人利己。他不會坐等土地自然上漲 ，而是積極的從事土地開發，蓋出新的建築物，製造出強迫性的財富。」
Creativity and vision are common attributes found in real estate business owners.
Don’t wait for the land to become more valuable on its own; take matters into your own hand and develop the land to command greater value.
You can’t build an enterprise all by yourself. In order to accomplish great things, you have to collaborate with others to create a win-win situation.
「單打獨鬥完成不了大事業 。大事業必須依靠群體的力量，各方協力合作 ，眾志成城 ，創造出互利雙嬴的局面。」
A single person’s capital and skills are both finite, which is why to accomplish great things, cooperation with others is a must. Working with other capable individuals can make it much easier for you to achieve your dream.
「個人財力與能力都是有極限的，想要完成大事業，必須與他人合作 ，找到能幹的人一起合作打拼 ，你的成功就輕鬆多了。」
Large-scale real estate development requires a great amount of capital, which can be acquired in the stock market.
Much like how a child needs to learn how to grow up, real estate investment also needs to expand beyond owning a few houses. Establish your own real estate investment company and go public with its own stock, amassing an enormous amount of capital and become an innovative real estate developer in order to benefit the society.
「我們不能只做個小學生，我們要學習長大 。 房地產投資也是這樣，不能只買幾幢房子就感到滿足了，應該盡量擴大社會服務面，成立地產投資公司，公開募股上櫃上市，累積巨額資金，做一個有創意的大開發商來造福社會。」
Leverage gives you power. If you stand on the shoulder of giants, you can reach higher grounds than even they can.
Learn from those who are already successful, and never give up an opportunity to work with them: by doing so, you ensure your own chances of success.
「成功要向成功的人學，成功要與成功的人合作 。」 能找到成功的人並與他合作，你的成功就有保障了。」
Those who can turn barren lands into usable real estate possess the skills to create real wealth.
Developing in urban areas is simple, but the construction of building complexes in the middle of nowhere would be demanding. Building a casino in the middle of a desert— now that would be a project that’s truly inspiring and profitable.
「在城市裡蓋房子沒啥大本事，能在郊區荒地中蓋大樓才是真本領。能在沙漠中興建( 賭城 ) 新的城市，有如「點石成金」般地，賺取土地財富，那才是真英雄 、真財富。」
There is a significant number of industries that go hand-in-hand with real estate, creating an enormous opportunity for profit. Invest in one that suits you, and use it to collect as much information as you can about the real estate market.
The real estate business has many related industries, such as real estate developers, construction companies, contractors, material suppliers, companies that provide gravel, concrete, wood, and construction vehicles, advertising agencies, distributors, architects, engineers, banks, appraisers, agents, notaries, title companies, and insurance companies. You may choose to be in any of the above industries as a career path and learn as much information about the real estate market as you can, so as to help you make the best investment decisions.
「房地產的相關產業有許多，如：開發商、建築商、承包商、材料供應商 、砂石廠、水泥廠、木材廠、工程車廠、廣告商、經銷商、建築師、工程師、銀行、估價師、經紀人、土地代書公司、公證公司、產權公司、產物保險公司等等 ，你可選擇從事上述任一種行業，你可從上述行業中得到許多最新房地產資訊，來幫助自己做出最正確的投資。」
A good reputation is imperative. Credibility and honesty are indispensible in the successful long-term management of you real estate business.
「要有良好的聲譽。信用 與 誠實是長期經營房地產業不可缺少的要素。」
The real estate business is the collaboration of individuals from many different industries, such as developers, construction company, contractors, material supplier, advertising agencies, distributors, accountant, lawyers, architects, appraisers, banks, agents, notaries, title companies, insurance companies, government officials, investors, etc. These individuals must all have a decent reputation for being honest and trustworthy, for only then can a real estate business prosper and last.
「投資房地產，經營房地產事業 不是單獨一個人可以完成的 ，它是需要許多人協力合作才可以完成的。譬如：開發商、建築商、承包商、材料商、廣告商、經銷商、會計師 、律師、建築師、工程師、估價師、銀行、經紀人、代書、公證公司、產權公司、保險公司、市政府官員、投資合夥人等等，上述的人都需要有好的名聲 ，信用 與 誠實，選對好的經營夥伴，這樣房地產事業才能經營的順利與長久。」
A good reputation is an intangible asset more valuable than any amount of gold and diamond.
Credit is everything; it determines a person’s social value. A man without credit is good as junk.
Honesty is the best strategy in the real estate business, for a business built on deceit cannot last. This is why a good reputation is more valuable than diamond or gold.
「誠實是經營房地產最好的策略， 用欺騙 不合法的手段去經營房地產是行不通的，所以良好的聲譽比黃金鑽石更值錢。」
Building multi-purpose senior centers and senior apartments, caring for the lives of the elderly, is a wonderful thing to do.
As human life expectancy grows, the senior population is increasing, creating a hefty burden for the society.
Real estate developers would be doing a great deed by building hospitals, nursing homes, as well as senior apartments and activity centers for the elderly to help the government provide a solution for senior care.
Management of real estate requires rationality, honesty and decisiveness, as well as the willingness to serve the society at large.
Large-scale real estate development has a great impact on our future generations. As you develop a new community, you are also damaging our eco system. As a real estate developer, you have to keep your social responsibility in mind, and make sure that you don’t fatten your wallet at the expense of society.
「大面積、大規模的土地開發對後代子孫的影響意義深遠。你在創造新城鎮的同時，也在破壞大自然的生態平衡 ，所以一個房地產的經營者，一個房地產的開發商， 必須衡量自己的社會責任，一切要以社會利益為優先考量 ，不可「肥了自己損害了大眾。」
Our planet is sick, and real estate developers must constantly remind themselves of their social responsibility and focus on protecting the environment and reducing energy consumption.